MEDIA KIT & RATE CARD

BACKGROUND:
First, some facts on seniors surfing the Internet:
* 13 million North Americans aged 50+ use the Internet on a regular basis
* Americans aged 55+ spend more time online than younger computer users
* 24 percent of all seniors aged 64+ use personal computers at home.
* 38 percent of all senior computer owners use the Internet and e-mail
* Adults 55+ represent the fastest growing sector of the PC purchasing public.

DEMOGRAPHICS & TRAFFIC:
Since 1995 Grand Times Online has published the only weekly Internet magazine designed exclusively for active older adults. Our Web site receives approximately 400,000 hits per month. The typical Grand Times Web site visitor is aged 60+, owns their own home, is college educated, and has an income in excess of $30,000.

RATE INFORMATION:
Our site provides a very cost-effective vehicle for reaching the mature market. Standard size ad banners linked to your Web site cost $190 per month. Call 510.527.4337 for price and availability of extra-wide banners. A two month minimum commitment is required. Your ad banner will appear on the home page as well as on 25+ additional directory pages and the current editorial pages. If you need us to create an advertising banner for you, there is a one-time ad creation fee of $65.

MECHANICAL SPECIFICATIONS:
Standard size banners: 150 pixels wide X 60 pixels high and 12K file size.
Extra wide size banners: 468 pixels wide X 60 pixels high (limited availability of extra wide banners; call for availability and price information).
Full page ads: 8" wide X 10" high
DPI: 72 pixels/inch.

RESERVATIONS:
Space reservations may not be made until payment in full for the first two months is received by Grand Times. Payment and your Insertion Order should be sent to: GRANDtimes.com, 403 Village Drive, El Cerrito, CA 94530. Ad materials may be sent to the same address or sent as an e-mail attachment to:

ADDITIONAL INFORMATION:
Advertising in the print edition of our magazine is not available and therefore advertising opportunities with Grand Times are available exclusively on the Internet edition. If you have any questions or we can be of assistance, please call Reece R. Halpern at 510-527-4337 (9-6PM California).